Media & Communications

Strategic Communications. Trusted Messaging. High-Stakes Leadership.

From brand-building media opportunities to complex crisis communications, Paula has led strategic communications efforts that protect reputation, strengthen trust, and elevate organizational visibility. With experience spanning corporate, healthcare, technology, automotive, nonprofit, and higher education environments, she brings a calm, credible, and results-driven approach to every engagement.

Explore examples of Paula’s work in media strategy, executive communications, crisis response, partnership storytelling, investor and internal communications, and high-impact brand visibility initiatives.

Media Strategy

Paula has led internal and investor communications, executive messaging, video scripting, newsletters, and digital forums, consistently ensuring clarity, credibility, and impact across every channel.

Proof is in the Execution

Under Paula's leadership in 2019, her employer experienced great success in media management:

Generated 1, 622 positive sentiment stories, compared to only 631 from seven competitors combined
Positive sentiment stories garnered 330 million impressions, compared to only 146 million impressions for seven competitors combined

Crisis Communications

Working with PR agencies to address crisis situations swiftly and directly to ensure factual, unbiased reporting and accurate representation of the brand. Example: https://bronx.news12.com/kiyc-logisticare-being-sued-in-california-35783880

Partnerships

Marketing and communication efforts in support of a multi-year sponsorship with the National Kidney Foundation across the country. Ultimately increasing participation and achieving over $700,000 raised and donated.