Communications - internal, external, investor/analyst, media
Communications and Media
Paula brings extensive experience in managing the full spectrum of media engagements, from high-profile opportunities that elevate brands to the most challenging crisis situations, where precision and composure are critical.
Media Experience
Media Strategy
Paula has led internal and investor communications, executive messaging, video scripting, newsletters, and digital forums, consistently ensuring clarity, credibility, and impact across every channel.
Proof is in the Execution
Under Paula's leadership in 2019, her employer experienced great success in media management:
- Generated 1, 622 positive sentiment stories, compared to only 631 from seven competitors combined
- Positive sentiment stories garnered 330 million impressions, compared to only 146 million impressions for seven competitors combined
Crisis Communications
Working with PR agencies to address crisis situations swiftly and directly to ensure factual, unbiased reporting and accurate representation of the brand. Example: https://bronx.news12.com/kiyc-logisticare-being-sued-in-california-35783880
Partnerships
Marketing and communication efforts in support of a multi-year sponsorship with the National Kidney Foundation across the country. Ultimately increasing participation and achieving over $700,000 raised and donated.