Paula helps organizations strengthen brand value, modernize marketing operations, and drive demand across complex industries.
Paula helps organizations strengthen brand value, modernize marketing operations, and drive demand across complex industries.
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Paula brings a unique ability to quickly diagnose what drives reputation, revenue, engagement, and growth. Leading brand reputation, digital strategy, and revenue-generating marketing, she has a proven record of transforming organizations across higher education, healthcare, SaaS, transportation, automotive, and more.
Organization: Morehouse College
Challenge: Increase competitiveness, improve admissions outcomes, modernize brand/digital infrastructure.
Action: Rebuilt marketing, communications, admissions, digital, media, and licensing strategies.
Results: Admit rate reduced by half, application growth over 15%, national ranking improvement from #5 to #3 HBCU nationally, social/media growth an average 55%, AI adoption, tech-stack diversification.
Organization: LogistiCare
Challenge: Reputation, growth, media risk, complex government/MCO environment.
Action: Led marketing, communications, sponsorships, internal communications, and crisis response.
Results: $300M revenue contribution, positive media ratio, $700K partnership donations.
Organization: Carestream Dental
Challenge: Win rate, digital expansion, go-to-market strategies, launches, customer acquisition.
Action: Built digital strategy, improved reporting, supported solution selling.
Results: Doubled win rate in six months.
Organization: George P. Johnson
Challenge: Major automotive brands needed high-impact experiential marketing programs that strengthened brand presence, engaged prospects, supported dealer and sales priorities, and delivered flawless execution across complex national events.
Action: Managed a $19M Lexus auto show season budget and led strategic planning for high-profile brand experiences, including Toyota’s National Dealer Meeting, aligning event strategy, customer engagement, executive messaging, and sales journey objectives.
Results: Delivered major automotive brand experiences that enhanced market presence and stakeholder engagement; Toyota’s National Dealer Meeting achieved the second-highest rating in seven years.