Executive Results
Brand Strategy
- Helped move Morehouse College from #5 to #3 HBCU in U.S. News & World Report.
- Served as the MarCom lead during MedAssets' IPO and rebranding, ensuring seamless integration of acquisitions.
Pipeline Development
- Drove 88% of sales pipeline goal in first five months at Symantec.
- Doubled win rate in first six months at Carestream Dental.
Revenue / Admissions Growth
- Led admissions transformation that helped Morehouse meet National Decision Day goals for the first time, and consistently for four consecutive years.
- Reduced admit rate from approximately 62% to an estimated 32%.
Digital Transformation
- Built a data-driven marketing performance discipline, using lead, attribution, ROI, and engagement metrics to guide strategy, optimize investment, and report measurable progress to executive leadership quarterly and annually.
- Consolidated social, email, and website disparate systems onto HubSpot Enterprise Suite.
- Launched AI recruiter engaging 4,000+ students, saving the equivalent of 1.5x staff hours.
- Introduced Carestream's first digital product marketing strategy, expanding social media, implementing remarketing, and optimizing omnichannel campaigns.
Media Management
- Generated more than 75B in media editorial reach in FY 2026.
- Maintained less than 5% average negative sentiment annually.
- Enhanced media coverage ratio to 17:1 positive-to-negative, outperforming competitors by earning 2.5x more positive media impressions.
Events / Experiential Execution
- Led major national events including highest-rated Toyota National Dealer Meeting.
- Generated $3M+ in new business with major clients like GM, Chick-fil-A, T-Mobile, and Adobe.
- Achieved Top 4 finalist for PMA Reggie National Consumer Promotions with Nestlé.
Leadership Positions
- Led diverse teams of up to 30 creative, demand gen, digital, communications, marketing, and administrative roles.
- Partnered with boards, CEOs, presidents, agencies, and executive teams.
- Served as Board President, Board Committee Chair, Board member.
Budget Management
- Outperformed prior-year marketing, admissions, and brand benchmarks while managing a 50% budget reduction, proving the ability to lead growth, protect reputation, and maximize ROI in a resource-constrained environment.
- Managed $19M auto show budget